How a project actually goes.
Here is what happens between our first conversation and your product going live. We resolve the technical hurdles up front so there are never surprises on launch day.
Discover & Deconstruct
We start with your product, not a template.
We conduct focused discovery sessions to dissect your physical product: what is customizable, what is fixed by manufacturing constraints, how pricing calculations scale, and what platforms your business operates on. We leave this phase with an unambiguous technical specification.
Technical Prototype & Validation
Validating the hard part early, before full build.
Rather than waiting until the end of a multi month project to see if live 3D performance holds up on mobile, we build a working prototype of the core configurator logic and material swaps immediately. You test real interaction before committing to full production.
Modular Engineering & Integration
Clean architecture, component by component.
We engineer the full production software: high fidelity Three.js/R3F shaders, dynamic pricing engine, responsive UI controllers, and cart injection hooks. Everything is architected strictly modular so new variants never require rewriting existing code.
Quality Audit & Live Launch
Real-device verification and smooth deployment.
Before going live, we audit across iOS Safari, Android Chrome, desktop browsers, and variable network conditions. We verify Lighthouse performance (90+), WCAG accessibility, and checkout reliability before opening to live traffic.
Documentation & Evolution
Built to be extended, with direct developer support.
We hand off clean documentation for your team or remain on retainer to support upcoming product lines, seasonal material drops, platform migrations, and new feature requirements.
Built modular, on purpose.
Every project is architected so that components like a new product configurator, a new payment gateway, or a completely revised storefront layout can be plugged in or swapped out without touching the rest of the codebase.
That is what makes it possible to launch an entirely new configurable product line six months after launch in days, rather than needing an expensive rewrite.
Ready to start with Step 01?
Schedule an exploratory technical call. No sales pitch, just a direct conversation about your product's 3D and ecommerce requirements.